When you have your own facility, it can be awfully tempting to join arms with a sport club/AAU team. They have a lot of teams, a lot of athletes and it sounds like a potential match made in heaven.
BUT be careful, these offers aren't typically ideal.
Over the past 7-years, BBA has been offered a number of these with different academy's and AAU teams, and we've politely declined all of them.
Why?
Let's go over a number of reasons.
1. Do you know all the coaches, employees, leadership with that facility? How do they present themselves on social media? Are the coaches qualified and have the athletes best interest? Do they have good athlete and coach retention? How is the husband/wife of the owner? What kind of freedom will you have as a "sub-leaser" in their facility?
Do you really want to be associated with a facility that changes coaches every 6-months, has loud mouth coaches, an overbearing spouse of the owner, is about maximizing profits over maximizing player development and experience? Pretty quickly your business will be associated, for good and bad, with the facility you're under.
2. Athletes change teams ALL THE TIME. The turnover in academy's and AAU programs are insane. Every year kids are on new teams, so why set yourself up with 1-team when there is absolutely no loyalty in these businesses? It's far better to be in a position to help all athletes, from all teams.
3. Just because you're in-house, doesn't mean athletes will use your services. Sure they have 15-teams, with 15-kids on each team, but that doesn't mean they will all train with you. In fact, I would guess less than 10% of athletes would actually use your services (if they are an extra service).
Now your service may be included in membership fees, which is nice, but as a coach who actually cares about athlete development, this is in no way a good setting for athlete development. What this usually means is you're allotted 20-30min, 2xday/week for 8-weeks with each team. So now you're crammed with 15-30 athletes in a session (they'll often give you 2-3 teams at a single time) for 20-30minutes, and somehow you're expected to connect and help these athletes improve? I'll pass
4. Lack of Control. I'm a control freak and I would hate having my schedule, facility availability, space, equipment, etc controlled by others. And this is what happens when you're in another facility. During certain periods you may have access to the whole facility. During other periods, you may only have 500sq/ft. Certain weekends will be all yours. Other weekends, they'll have try-outs or team practices and you won't have access. I'll pass.
5. As a business I think it's a poor approach to align yourself with one club. Why would you want to limit yourself? If you're business is under the roof of a certain baseball academy or basketball AAU team or anything else, you are eliminating yourself to athletes who are not a part of that organization. You are also eliminating yourself to athletes in other sports (if you're in a baseball academy, good luck getting swimmers or basketball players).
6. Finally, while all of these organizations will make it seem like a mutually beneficial relationship, it is typically in their best interest.
They get someone to sub-lease space (reduce their rent). Space that they would otherwise be paying for. Space they still get to use.
They get to add a low-cost addition to their programs without any additional overhead. This helps separate them from other programs, but like I mentioned earlier, this will likely have less of an impact on your business than you think.
Have you ever been to one of these places? Kids, siblings and even parents are hanging out/running around at practices, lessons, etc. I never felt comfortable with this as I know these kids, parents would be messing with my equipment, swinging/jumping on my racks when I'm not there. On a Sunday afternoon, when I'm not at the facility but they have a team practice, I do not want my expensive equipment being messed with.
Finally, you're at the mercy of this business. They all of a sudden quit or move...tough luck. Owner gets a divorce...good luck with that. Coaches get drunk in front of kids at a tournament... great look for you to be a part of.
Overall, give yourself more freedom and don't neglect yourself to other athletes. And remember, there is no loyalty in youth sports. I have a varsity HS coach bring his kids to our program, but uses another person train his HS team.
How does that make sense?
It doesn't, and that's all youth sports. They don't make sense, so don't put your business on the line by aligning with another.
BUT be careful, these offers aren't typically ideal.
Over the past 7-years, BBA has been offered a number of these with different academy's and AAU teams, and we've politely declined all of them.
Why?
Let's go over a number of reasons.
1. Do you know all the coaches, employees, leadership with that facility? How do they present themselves on social media? Are the coaches qualified and have the athletes best interest? Do they have good athlete and coach retention? How is the husband/wife of the owner? What kind of freedom will you have as a "sub-leaser" in their facility?
Do you really want to be associated with a facility that changes coaches every 6-months, has loud mouth coaches, an overbearing spouse of the owner, is about maximizing profits over maximizing player development and experience? Pretty quickly your business will be associated, for good and bad, with the facility you're under.
2. Athletes change teams ALL THE TIME. The turnover in academy's and AAU programs are insane. Every year kids are on new teams, so why set yourself up with 1-team when there is absolutely no loyalty in these businesses? It's far better to be in a position to help all athletes, from all teams.
3. Just because you're in-house, doesn't mean athletes will use your services. Sure they have 15-teams, with 15-kids on each team, but that doesn't mean they will all train with you. In fact, I would guess less than 10% of athletes would actually use your services (if they are an extra service).
Now your service may be included in membership fees, which is nice, but as a coach who actually cares about athlete development, this is in no way a good setting for athlete development. What this usually means is you're allotted 20-30min, 2xday/week for 8-weeks with each team. So now you're crammed with 15-30 athletes in a session (they'll often give you 2-3 teams at a single time) for 20-30minutes, and somehow you're expected to connect and help these athletes improve? I'll pass
4. Lack of Control. I'm a control freak and I would hate having my schedule, facility availability, space, equipment, etc controlled by others. And this is what happens when you're in another facility. During certain periods you may have access to the whole facility. During other periods, you may only have 500sq/ft. Certain weekends will be all yours. Other weekends, they'll have try-outs or team practices and you won't have access. I'll pass.
5. As a business I think it's a poor approach to align yourself with one club. Why would you want to limit yourself? If you're business is under the roof of a certain baseball academy or basketball AAU team or anything else, you are eliminating yourself to athletes who are not a part of that organization. You are also eliminating yourself to athletes in other sports (if you're in a baseball academy, good luck getting swimmers or basketball players).
6. Finally, while all of these organizations will make it seem like a mutually beneficial relationship, it is typically in their best interest.
They get someone to sub-lease space (reduce their rent). Space that they would otherwise be paying for. Space they still get to use.
They get to add a low-cost addition to their programs without any additional overhead. This helps separate them from other programs, but like I mentioned earlier, this will likely have less of an impact on your business than you think.
Have you ever been to one of these places? Kids, siblings and even parents are hanging out/running around at practices, lessons, etc. I never felt comfortable with this as I know these kids, parents would be messing with my equipment, swinging/jumping on my racks when I'm not there. On a Sunday afternoon, when I'm not at the facility but they have a team practice, I do not want my expensive equipment being messed with.
Finally, you're at the mercy of this business. They all of a sudden quit or move...tough luck. Owner gets a divorce...good luck with that. Coaches get drunk in front of kids at a tournament... great look for you to be a part of.
Overall, give yourself more freedom and don't neglect yourself to other athletes. And remember, there is no loyalty in youth sports. I have a varsity HS coach bring his kids to our program, but uses another person train his HS team.
How does that make sense?
It doesn't, and that's all youth sports. They don't make sense, so don't put your business on the line by aligning with another.
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